When developing cafe loyalty program ideas, it can be tough to know where to start… especially at the moment.
While customer loyalty remains crucial to business success, the global cafe industry has undergone some unprecedented changes this year. One such change is the rising importance ofcontactless business-customer interactions, which affects the way we operate loyalty programs.
Cafe loyalty programs have always needed to be enticing and convenient, but now they also need to be contactless.
The Ultimate Guide to Customer Loyalty Programs
Learn how to create a successful loyalty program that retains customers and boosts sales.
Growing demand for café loyalty programs
As lockdown restrictions start to ease around the globe,Stamp Me has actually noticed an increase in the demand for digital loyalty solutions. People still want their coffee, dammit!
“Mere weeks after certain countries began to ease their lockdown policy, we’ve seen a steep peak in businesses wanting to implement a digital loyalty program,” says our Head of Marketing, Michaela Ward.
“We don’t think there’s a more fitting time for a brand to strengthen a relationship with its existing customers.”
So how can cafe owners best use a loyalty program to retain customers, inspire brand loyalty and drive increased engagement? Here are the top cafe loyalty program ideas to help business owners quickly recover from this difficult period.
1. Stick to a simple stamp card system
It’s safe to assume many cafe owners would be ecstatic to have a loyalty program as sophisticated as Starbucks Rewards.
And whileStarbucks Rewards is indeed the Holy Grail of digital loyalty apps, you don’t need all the bells and whistles in order to retain customers, boost brand loyalty and increase engagement. That being said, we can give you some tips onhow to create a loyalty program app like Starbucks Rewards.
Melbourne cafe and restaurant Fitzrovia has seen exceptional results with its simplistic “digital punch card” approach to loyalty programs. Sometimes, less is more! Simple offers such as “Buy X, Get Y” or “Spend X, Get Y” are easy to understand and often show the best results.
And where does any loyalty program experience start? Registration! Step one is ensuring it’s quick, easy and convenient for customers to join your loyalty program.
Rewarding customers just for signing up is also a highly effective on-boarding technique. According toWirecard, three-quarters of consumers are more likely to make another purchase after receiving a loyalty reward.
2. Swap your paper punch cards for a digital loyalty app
Digitizing your cafe loyalty program gives you access to something which will change your business forever: customer data.
With a digital loyalty program, every transaction provides your rewards database with new information on each customer, such as:
These are just the bare minimum data points. For instance, by asking customers’ date of birth upon registration (in exchange for an annual birthday reward offer) the rewards platform can automatically segment each customer into an age group.
This is called personalization, and when it’s done right, it can increase customer satisfaction by as much as 640%.
All of this information helps the digital rewards platform to send customers targeted communications and tailored offers. This kind of personalized customer experience just isn’t possible with paper/plastic loyalty cards.
Stamp Me Head of Marketing Michaela Ward says it best: “What a digital loyalty program offers that a paper punch card doesn’t, is the means for direct communication.”
Why have direct communication with your customers?
3. Gamify the customer experience
To gamify a process is to take an ordinary task – a driving test, exercising or perhaps employee training – and make it fun by adding gaming components to it.
Consider any non-game activity you’ve engaged in where you were rewarded badges, placed on a leader board or unlocked access to new arenas for participating in some way.
When brainstorming cafe loyalty program ideas, gamification is an excellent way to engage customers and build hype around your brand.
The same behavioral principles that make scratch-and-win cards so successful for lotteries and gaming businesses can also be used as a creative marketing tactic and promotional tool to engage customers.
Stamp Me offers gamified features as a standard function of our Pro and Elite loyalty program options, including access to a very effectiveScratch & Win instant prize campaign.
There are a variety of other cafe loyalty program ideas you can employ to get it off the ground, including:
How to go about creating a digital loyalty program for your cafe
It’s never been easier to create a fully functioning mobile-based loyalty program app for your business.
Cafe owners can subscribe to a loyalty app provider (likeStamp Me) and have access to a fully functioning digital loyalty platform at a very reasonable monthly cost. As an example, our loyalty app starts from just $19 per month.
At Stamp Me, our goal is to make it as easy as possible for cafe owners to implement a digital rewards program. That’s why we designed our Stamp Mate™ device to run independently of any other system.
There are no complicated installations or software required. The device is linked to your Stamp Me account, and is ready to go as soon as it arrives! Merchants usually keep it next to the register.
We also offer several other rewards validation solutions – the one which works best for your specific cafe ultimately depends on your own unique business model.
However take a look at our Quest Coffee case study to see what this company is doing to validate their customers’ stamps.
Learn more aboutStamp Me’s versatile loyalty program validation methods. Otherwise, to speak to a friendly member of our team about how we can help your café retain more customers and increase brand loyalty,get in touch today.
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