With so many loyalty card apps and programs available, you’re probably a little overwhelmed with trying to figure out which is the best loyalty card app for your business.
Well, you’ve come to the right place – hopefully we can help you narrow it down and guide you to choosing the loyalty app that best suits your business goals and needs.
Obviously you’ve done your homework and realised that a loyalty card app is one of the best ways to retain customers, gain insights into your consumer behavior and make yourself stand out from your competitors, but which one is the best for you?
Here are some of the best loyalty card apps for rewarding customer loyalty, increasing sales and retaining customers:
Belly offers businesses three tiers of loyalty rewards programs – the “Lite” option is fairly basic, “Elite” incorporates email marketing and targeted customer acquisition, and “Enterprise” is a fully integrated POS system with your own company’s branding.
All three packages come with an iPad to be installed at POS for your customers to sign up with, and a member of Belly’s own staff assigned to your business to help you with strategies for promoting your products and the loyalty rewards program through in-store initiatives, social media and automated email marketing campaigns.
This loyalty app for business requires a small amount of information from customers upon signup (via a device onsite), such as their phone number, date of birth, etc. From then on, they can “check in” every time they visit your business by entering their phone number, and will periodically receive special promotions or birthday gifts via text.
Rewardle offers a program that incorporates both the traditional paper card system as well as a digital app, but the real point of difference with these guys is that customers can link their credit card details to the app or load funds into the app by prepaying in-store.
This allows them to place orders and pay through the app in advance, pick their product up in-store and go without stopping for an actual in-person transaction.
The Rewardle loyalty app is only available to merchants in Australia.
CandyBar is a little unique in that there’s no actual app or POS integration – you simply set up a tablet or device with the CandyBar login webpage at the counter. Once customers have signed up with basic details (no credit card information), they type their phone number in each time they visit your store, earn points and redeem rewards.
It still operates much the same as other customer loyalty programs but requires less commitment from both the merchant and the customer, such as integrating systems into your POS or installing an app.
This loyalty app for small business works off a three-tiered system where each one offers merchants slightly more bang for their buck. The highest tier (USD $50/month) ultimately allows you to have their loyalty program operating in multiple locations with numerous loyalty card designs, rewards customisations, and customer data analytics which allow you to separate your customer base into segmented categories and target your marketing accordingly.
This customer loyalty app is specifically designed for restaurateurs who are interested in turning new customers into repeat customers through automated customised rewards, and allows “pay through the app” options as well.
With Clover, businesses have the choice of a free loyalty card app program or paying for an enhanced version that allows you to target specific customers with particular rewards and offer sign-up incentives. Clover requires integration with POS systems.
LoyalZoo keeps the loyalty program simple for both the merchant and the customer, offering rewards via email, SMS and push notifications once customers have signed up via the app, which in turn provides the merchant with valuable customer data.
Whereas most loyalty programs focus on the relationship between a business and its customers, LoyalTap is geared towards generating loyalty amongst numerous businesses who share customers within a precinct, such as shopping malls or airports, for example.
And last but not least…
Stamp Me is one of the best loyalty card apps, due to its simplicity. We put the traditional ‘Buy X and get X free’ style paper punch cards onto your customer’s phone, and we are proud to be the world’s leading digital stamp card provider.
The reason Stamp Me has been so effective for thousands of merchants is because customers are already familiar with the punch card concept. It’s intuitive, so there’s no need for a complicated explanation.
What’s in it for your customers is that they don’t have to carry around yet another punch card which is easily lost and often forgotten, and your business saves time, money and the environment by not having to print paper punch cards.
Having an app on your customer’s phone also serves as a reminder for them to visit your business to continue collecting stamps and earning rewards. And in case they forget, you can communicate with them via our SMS and Push Notification feature to send a friendly reminder to come in, or let them know about special offers or events to get them back through the door!
Implementing our loyalty card app is also a seamless process for your business. There’s no need for a tablet, no complicated POS integration, and no need to hassle customers to enter their phone number on a device each time they visit (which can be fiddly, time consuming and hold up queues).
Instead, Stamp Me uses a secure device called the Stamp Mate, which works with Bluetooth and NFC technology. All that’s required of customers to collect a Stamp is press the ‘Stamp Me’ button from the Stamp Me app (free download) and place their phone on the Stamp Mate device (which merchants usually keep next to the register) – it’s that easy! We also have other validation methods, if you would prefer.
Our digital loyalty program also helps your business gain insights into the who, what, when, where and why of your customer base, and this allows you to better target your marketing to appeal to each individual customer. We provide you with full access to this information, unlike some other loyalty platform providers.
So there you have it! Some of the best loyalty card and rewards app providers – we hope this helps you select one that’s right for your business. You’re certainly on the right track to growing your business with a customer loyalty program – good luck!
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