Case Study: Medibank Feel Good Program

Brisbane Marketing, a department within the City of Brisbane, Australia, operates the 'Feel Good' program over 10 weeks twice a year.

The program provides seven different classes ranging from low impact to high energy including Yoga, Pilates and Flow within the South Bank Parklands. The Feel Good program has over 7,000 participants and has a number of aligned sponsors including Medibank Private, FitBit, PURE Health Clubs and Kiss the Berry.

Brisbane City approached Stamp Media to develop a digital loyalty program to help promote and reward the participants to the Feel Good program.

Participants are awarded Stamps for taking part in the activities and various partner rewards for reaching their goals. Each Stamp entitles the participant to receive a free Kiss the Berry Acai Taster Bowl. The first 100 participants are eligible to win a FITBIT FlexTM wireless activity tracker. Participants also go into the draw to win a 12 month PURE Health Club membership.

The Key Features and Objectives were:

- Encourage and incentivise locals to participate in healthy activities

- Promote Brisbane as a Healthy Lifestyle city

- Capture data for greater intelligence and improved insight of the program

- Provide Brisbane Marketing a direct line of communication with the participants for the purposes of promotion, information, competition and feedback

- Simple for the instructors and participants to understand and use

Brisbane Marketing promoted the program through its print and digital media assets. Displays were put up around the city.

The Feel Good loyalty offer has a simple loyalty program available within the award winning Stamp Me Loyalty App.

The City of Brisbane has successfully used the Stamp Me Loyalty App for the 2015 and 2016 Feel Good programs.