Case Study: Medibank Feel Good Program

Screenshot of Medibank Loyalty ProgramThe City of Brisbane operates the ‘Feel Good’ program over 10 weeks twice a year. The program provides seven different classes ranging from low impact to high energy including Yoga, Pilates and Flow within the South Bank Parklands. The Feel Good program has over 7,000 participants and has a number of aligned sponsors including Medibank Private, FitBit, PURE Health Clubs and Kiss the Berry.

The Feel Good loyalty offer has a simple loyalty program available within the award winning Stamp Me Loyalty App.

Participants are awarded Stamps for taking part in the activities. Each Stamp entitles the participant to receive a free Kiss the Berry Acai Taster Bowl. The first 100 participants are eligible to win a FITBIT FlexTM wireless activity tracker. Participants also go into the draw to win a 12 month PURE Health Club membership.

The City of Brisbane has successfully used the Stamp Me Loyalty App for the 2015 and 2016 Feel Good programs.

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