Thrive Nutrition
Attention smoothie & energy drink shop owners: See how Thrive Nutrition increased customer engagement and built a thriving community with its loyalty program.
Background
Thrive Nutrition brings a burst of energy and wellness to Ankeny, Iowa. Their menu features delicious smoothies, revitalizing boosted energy drinks, and soothing aloe shots, all designed to support a healthy lifestyle. Their focus on quality ingredients and exciting flavors makes healthy choices easy and enjoyable for the Ankeny community.
The Brief
Thrive Nutrition wanted a loyalty program that mirrored its emphasis on healthy choices and vibrant energy. They needed a solution that was easy to use for both customers and staff, encouraging quick adoption and continued participation.
Key Objectives
Together with Stamp Me, Thrive Nutrition aimed to:
- Create a robust and exciting loyalty program that echoes their brand identity
- Foster stronger, more personalized connections with customers
- Deliver targeted and exciting campaigns for their loyal, health-conscious customers
- Gain valuable data and insight into customer profiles and activity
- Stimulate repeat visits and foster customer retention
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How the
Thrive Nutrition
Loyalty Program Works
Thrive Nutrition offers customers two easy ways to earn stamps and unlock rewards in their loyalty program:
Purchase Any 2 Items: Customers earn one stamp for every purchase of two or more eligible items. These include smoothies, boosted energy drinks, aloe shots, bowls, or 6-packs of protein balls. After collecting ten stamps, customers receive a $13.50 credit towards their next purchase.
Mega Teas: Customers earn one stamp for every Mega Tea purchased. After collecting fifteen stamps, their next Mega Tea is on the house!
Thrive Nutrition utilizes OneStamps to make earning stamps even easier, especially for on-the-go purchases. OneStamps eliminates the need for in-store QR codes. Customers simply find a unique QR sticker on their Mega Tea takeaway cup and scan it using the Stamp Me app's camera. OneStamps provides enhanced security with single-use, expiring codes to protect against misuse.
This method allows customers to scan the code whenever it's convenient for them, ensuring a streamlined and secure loyalty experience.
Interested in OneStamps for your business? Check out this short video!
Promotion
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Special Features
Thrive Nutrition celebrates birthdays with a special treat! Members of the Birthday Club receive a warm "Happy Birthday!" message and a fantastic reward: a FREE shake of their choice. This personalized touch shows customers how much Thrive Nutrition appreciates them and makes their birthdays even more enjoyable.
The Birthday Club also encourages customers to visit on their special day, adding a delightful incentive.
Setting up a Birthday Club takes a matter of minutes, and can be updated at any time. Learn more about this feature here.
How Rewards are Redeemed
Once customers reach their stamp goals, they'll automatically receive their reward voucher in the Rewards area of the Stamp Me app which can be claimed when they’re next in-store.
Within the rewards section, they select ‘Redeem Now’, which generates a unique, animated, and time-stamped voucher. This voucher is presented to a Thrive Nutrition staff member, who will then apply the earned reward to the purchase.
Rewards can be redeemed on a wide range of Thrive Nutrition products, offering customers flexibility in how they enjoy their benefits.
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Results
Since launching their digital loyalty program with Stamp Me, Thrive Nutrition has seen positive results, highlighting the program's success. Here's a snapshot:
- Impressive Growth: With over 6,400 stamps issued and 300 redemptions, the program demonstrates strong customer participation and enthusiasm
- Active Community: Thrive Nutrition has built a loyal customer base of over 400 active members
- Repeat Business: The program incentivizes repeat visits, driving customer retention for Thrive Nutrition
Staying Engaged: Engagement campaigns like the Birthday Club help Thrive Nutrition stay engaged with customers, strengthening relationships
