Station Shop Cafe
Discover how Station Shop Cafe in Parkdale, VIC, built a loyal customer base through their effective loyalty program and strong community ties. A case study in local business success.
Background
Station Shop Cafe has established itself as a cornerstone of the Parkdale, Victoria community. This bustling cafe offers a diverse menu catering to a wide range of tastes and needs, including dine-in service, comfortable outdoor seating, and convenient roadside collection.
Their extensive offerings encompass high-quality coffee, freshly made sandwiches, delectable cakes, vibrant salads, refreshing smoothies, and much more. More than just a place to grab a meal or a drink, Station Shop Cafe has become a vital social hub, fostering a warm and welcoming atmosphere for locals and visitors alike.
The Brief
In mid-2024, Station Shop Cafe were looking for a way to connect with their local community while expanding their customer base.
They decided to partner with Stamp Me to create a robust digital stamp card program that turns small moments into rewarding experiences.
Key Objectives
Together with Stamp Me, Station Shop Cafe aimed to:
- To cultivate a loyal customer base and encourage frequent visits through a rewarding digital loyalty program.
- To strengthen relationships with customers by providing a seamless and engaging loyalty experience.
- Gain access to real-time insights into their loyalty activity, helping them to better understand their customers and their behavior.
How the
Station Shop Cafe
Loyalty Program Works
Station Shop Cafe’s program keeps simplicity in mind while also making the reward achievable and accessible.
Their offer entices coffee lovers with a classic “Buy 9 Coffees, get the 10th one free”, with their reward being a free delicious coffee of their choice.
This straightforward offer encourages repeat visits and makes every coffee purchase feel like a step closer to a free treat.
Promotion
For stamping, Station Shop Cafe utilizes the StampPod™ and StampTag as its primary methods.
These smart devices sits comfortably on their POS countertop and works using 'tap and go' technology.
Customers simply tap their phone on the pod or tag to collect a stamp after making a qualifying coffee purchase. This method keeps stamping safe and secure, while also minimizing contact and speeding up the stamping process. For table-service, StampTags can be used to issue stamps, as staff members can simply wear the lanyard and display the card.
The StampPod™ and StampTag are perfect for any physical businesses, including busy cafes like Station Shop Cafe, making it simple to give out stamps even when things get hectic.
How Rewards are Redeemed
Results
Station Shop Cafe is a prime example of a local business making loyalty simple, easy, and fun. And with hundreds of active loyalty members, it’s clear their customers think so too!
Since implementing their Stamp Me loyalty program, Station Shop Cafe has:
- Strengthened Customer Loyalty: By providing a straightforward and rewarding digital stamp program, Station Shop Cafe has fostered a sense of appreciation among its coffee-loving customers, resulting in enhanced loyalty and repeat visits.
- Streamlined the Stamping Process: The use of the StampPod™ has made collecting stamps a quick and effortless experience for customers, contributing to efficient service during peak hours.
- Gained valuable customer insights: Through the program, Station Shop Cafe now has access to data regarding their loyal customers, allowing them to better understand customer behavior, and tailor future offers.
