Seven Hair & Body
British barbers shop Seven Hair & Body, wanted a way to reward customers to ensure they kept coming back to them for their every grooming need!
Background
Seven Hair & Body located in the cathedral city of Peterborough in England, have been providing local patrons with male grooming services for the past 20 years, including cuts, beard trims, waxing and facials.
Their busy barbers shop accepts bookings and walk-in appointments for all ages, including double dad and son appointments.
The Brief
The initial brief from Seven Hair & Body was for a loyalty solution that would keep their customers coming back to them for their every grooming need.
At the end of 2019, they approached us for a free trial to see what a digital loyalty program was all about. They found it to be such a useful solution, they’ve been using us ever since.
Key Objectives
The primary goals that Seven Hair & Body and Stamp Me strived to achieve with a digital loyalty solution were to:
- Strengthen the emotional connection between the business and its customers so they didn’t stray to a competitor
- Motivate customers to come back to Seven Hair & Body to fulfil their repeat haircut needs
- Keep their brand front-of-mind for existing customers
- Gain valuable data and insights into customer profiles and purchase behaviours
- Send targeted communications and promotions directly to customers’ mobile devices
How the
Seven Hair & Body
Loyalty Program Works
This loyalty program rewards customers for regularly patronising their barbers shop.
With every full service a customer receives (such as a standard gentleman’s haircut), the customer will receive a stamp. When they have reached 6 stamps, they have earned themselves a ½ price haircut reward (or a £20 cut and shave special package, usual RRP £35).
The app is set to automatically trigger the reward on stamp 6. It notifies the customer and stores the reward voucher in the app for them to redeem on their next visit.
In order to claim their reward, the customer simply shows the barber staff the automatically generated reward voucher screen on their phone. The discount is then applied on the cashier by the staff.
Once the stamp card has been used, it refreshes back to zero so the customer can begin to collect stamps towards another discount!
See how customers claim rewards in-person.
Step 1:
Customer receives a stamp on the app for every service purchased
Step 2:
When they reach stamp 6, the reward triggers. A voucher is added to their account
Step 3:
Customer shows reward voucher to staff on their next visit
Step 4:
Staff apply the reward of a 50% discount = happy customer!
Promotion
Seven Hair & Body use our legacy Stamp Mate Device to securely validate stamps for their in-store haircut offer.
The innovative Stamp Mate Device runs independent of any other systems – there are no complicated installations or additional software or hardware required.
Positioned next to the cash register, customers are able to open the app at the time of payment and simply touch their phone on the device to claim their stamp.
They also use a Stamp Code for customers to scan as a back-up or for user preference.
The staff are brilliant advocates of their loyalty program and have been trained on how the program works. They educate customers at their point-of-sale and prompt them to download the Stamp Me App.
When the barbers shop is busy, or when a customer wants to join the program in their own time, Seven Hair & Body hand out join cards.
These are small business cards with instructions on how to download the app, and a QR join code specifically for their business. Customers simply scan the QR join code through the app in order to sign-up to the loyalty program to start collecting stamps.
How Rewards are Redeemed
Results
Since enlisting the help of Stamp Me to use our award-winning loyalty solution, Seven Hair & Body are reaping the benefits of the program.
Seven Hair & Body are now:
- Incentivising repeat purchases
- Strengthening existing customer’s emotional connection to their business
- Keeping their brand front-of-mind for their customer’s male grooming needs
- Engaging customers with targeted communication, directly through their mobile devices
- Gaining insights into customer purchasing behaviours and contact details
Start your Free Trial Today!
If you run a barbers, male grooming service or salon and want to see how we can help you just like Seven Hair & Body, get in contact with us today or start a free trial via the link below.