Quest Coffee Roasters
Australian coffee roasters and cafe owners Quest Coffee wanted to upgrade their old, unhygienic paper punch-card system, to a contactless digital solution.
Background
Located on the enviable sunny Gold Coast in Queensland, Australia, Quest Coffee Roasters have been brewing up coffee perfectionism for over 10 years.
Quest Coffee runs a busy cafe serving their specialty brews and cakes, as well selling bags of coffee, loose teas, a range of coffee equipment – and for the ultimate caffeine addict – coffee subscriptions.
As the name suggests, this company is on a quest to provide great coffee – and a way to reward their customers for accompanying them on their journey too!
"We decided to make the switch from paper stamp cards during COVID-19 because going contactless was safer for our customers. And we’re so glad we did – our customers love it! We also chose Stamp Me over competing solutions because the product is priced competitively for what it offers, and you aren’t forced to pay for features you are not ready to use yet. In addition to being a great loyalty solution, Stamp Me are backed by a fantastic and responsive team. They were very helpful getting us set up and answering any questions. It has a simple and intuitive user experience that doesn’t require users to jump through numerous unnecessary hoops. We would highly recommend Stamp Me to other businesses!"
The Brief
In light of the COVID-19 pandemic, Quest Coffee were searching for a digital loyalty solution to replace their old, unhygienic paper punch-card system.
With a busy cafe and stock flying off their shelves Quest Coffee approached Stamp Me to assist them with implementing a loyalty solution that would increase customer retention and boost in-store sales.
Key Objectives
The primary goals that Quest Coffee and Stamp Me strived to achieve with a digital loyalty solution were to:
- Safeguard customers with an effective contactless loyalty program
- Strengthen the emotional connection between the business and its customers
- Motivate customers to make repeat purchases
- Keep the Quest Coffee brand front-of-mind for existing customers
- Gain valuable data and insights into customer profiles and purchase behaviours
- Send targeted communications and promotions directly to customers’ mobile devices
- Add an element of fun and modernity to their loyalty program
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How the
Quest Coffee Roasters
Loyalty Program Works
The Quest Coffee loyalty program rewards customers for regularly patronising their cafe and store.
They have set up two separate loyalty offers, one for in-store coffee drink purchases and another for take-home coffee bean purchases.
Coffee drink offer:
- Customers earn a stamp for every tea or coffee purchased (any size)
- After collecting 10 stamps, they are automatically rewarded with a free cup of tea or speciality coffee to redeem at their convenience
- To help their customers along, Quest Coffee award one stamp upon sign-up
Coffee bean offer:
- Customers earn a stamp for every 500g bag of coffee they purchase
- After collecting 10 stamps, they are automatically rewarded with a free 500g bag of coffee of their choice, to redeem at their convenience
- To help their customers along, Quest Coffee award one stamp upon sign-up
Stamping Method
Promotion:
Customers of Quest Coffee will usually become aware of the program when they visit the store through posters positioned strategically around the venue.
The passionate staff are also brilliant advocates of their new program. They educate customers at the point of sale and prompt them to download the Stamp Me app (with great take-up rates!)
How Rewards are Redeemed
Engagement Features
Birthday Club
The Birthday Club is a feature that creates a positive brand relationship by making members feel valued on their special day.
Learn More
Scratch & Win
Adds gamification to your stamp card to further drive engagement. Set rewards, win ratios and how often the game is available.
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Lapsed Customers
Reengage customers after a period of inactivity. Especially useful for businesses with repeat bookings such as hair salons, dentistry, etc.
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Email Integration
Integrate your loyalty program with your preferred mailing platform. Send promotions and newsletters to drive engagement!
Learn MoreResults
Since enlisting the help of Stamp Me to use our award winning loyalty solution, Quest Coffee are enjoying huge success, and have received great feedback about their new loyalty app.
Quest Coffee are now able to:
- Prove that they uphold the safety of their customers by swiftly and smoothly transitioning to a contactless loyalty program
- Incentivise repeat purchases
- Strengthen the customers emotional connection to the Quest Coffee brand
- Engage customers with targeted communications and fun promotions, directly through their mobile devices
- Quickly and easily get people signed up to their loyalty program
