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BACKGROUND

With six locations across Calgary, Kinjo Sushi & Grill has been serving up delicious sushi, seafood and various grilled delights to hungry Canadians for nearly 15 years.

All six restaurants are quite spacious, with an abundance of seating and open-plan kitchens that are situated in plain sight of diners. Customers can also order Kinjo Sushi & Grill for home delivery.

Kinjo restaurants boast a fun, lively atmosphere and the chain is renowned for its bluefin tuna shows, sushi making classes, painting classes, fundraisers and various other events. The brand is heavily involved in the local community, and offers catering services as well.

KINJO SUSHI INTERIOR

The BrIEf

With a large pool of repeat customers who regularly dine at Kinjo Sushi & Grill, the sushi chain needed a way to reward these repeat customers for their loyalty. Not forgetting to entice new customers to return a second time (and a third, and a fourth!).

Kinjo approached Stamp Me Loyalty Solutions with a goal to create an enticing mobile app-based restaurant loyalty program that would increase customer retention and boost sales.

Key Objectives

The primary goals that Kinjo & Stamp Me strived to achieve with the digital loyalty program were to:

HOw THE LOYALTY PROGRAM works

The Kinjo Sushi & Grill loyalty program rewards diners for regularly patronizing Kinjo restaurants.

kinjo sushi phone screenshots
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Stamp Validation Method

stamp mate device to validate loyalty program stamps contactlessly

Kinjo Sushi uses our Stamp Mate Device for securely validating stamps.

Our unique Stamp Mate™ device runs independently of any other system, which means there are no complicated installations or software required.

Merchants usually keep it next to the register, where customers can open the Stamp Me app at the time of payment, and place their phone on the Stamp Mate™ device to claim their stamp.

SIGN-UP INCENTIVE

Customers are immediately awarded a free stamp just for joining (putting them 10% of the way towards their first $20 voucher).

Promotion

Customers will usually become aware of the program whilst they are dining in restaurants through display posters and staff education.

However Kinjo Sushi also promotes their program on their website and across social media to drive awareness.

kinjo sushi web page

Customer Engagement

Sushi Suhshi Scratch & Win Campaign
Kinjo Sushi Scratch & Win Promotion

The Kinjo Sushi & Grill loyalty card app also takes advantage of Stamp Me’s built-in Birthday Club and Scratch & Win features for increased engagement.

Upon signup, new members are prompted to enter their date of birth, which entitles them to a special sushi roll for free on their birthday each year.

Kinjo also uses our built-in Scratch & Win feature to offer customers instant prizes, such as the chance to win a trip to Tokyo.

The app sends automated push notifications, texts and emails to keep customers informed about new store locations, updated menus, exciting upcoming events and other news.

THE RESULTS

Since enlisting Stamp Me’s award-winning digital loyalty solutions, Kinjo has enjoyed astronomical success with its new loyalty app.

Through the Kinjo Sushi & Grill digital punch card app, Kinjo is able to:

family at kinjo sushi

Want to learn more, or have an idea for your own rewards program?

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are you in?

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