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Kabuki Hair

Industry: Hair & Beauty

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Kabuki Hair is Adelaide’s leading boutique salon, creating VIP hair cutting experiences for both men and women.

Since 2001 they have been providing expert cutting, styling, colouring, and a wide range of other hair, beauty and spa services, care of their award-winning staff.

Kabuki Hair approached us way back in 2016 to assist them with setting up a digital loyalty program. The brief was simply that they wanted a way to reward their customer’s loyalty, to build a relationship with them to keep them coming back.

Having been impressed with the simplicity and functionality of the digital punch card app, they have been enjoying the program and all the additional features we have been implementing over the years, ever since!

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Key Objectives

The primary goals that Kabuki Hair and Stamp Me strived to achieve with a digital loyalty solution were to:

How THE KABUKI HAIR Loyalty Program Works

This loyalty program generously rewards customers for patronizing the Kabuki salon – and keeps them coming back!

If a customer spends over $40 in a visit, they receive a stamp on their digital punch card at the cashier. At stamp number six, a reward voucher is automatically triggered and stored, ready for them to redeem on their next visit.

Kabuki Hair allows their customers to choose one of three gifted services:

kabuki hair stamp card example
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To claim, they simply need to tell the staff which service they want for free when they book their appointment. Providing multiple reward choices is a great idea to empower customers and offers a freebie for every preference!

To ensure that customers don’t leave it too long before they come back to redeem their reward, Kabuki have set a 90 day reward expiry date, which is detailed on the digital stamp card.

SIGN-UP REWARD

Enticing people to join the program is an instant sign-up reward: a special 10% discount on any retail products a customer purchases on the day (or day after) they join.

Learn more about why sign-up rewards are so effective and how you can set up a sign-up reward with a Stamp Me loyalty program.

STAMP VALIDATION METHOD

Kabuki Hair uses two stamp validation methods. Which one is used depends on the customer’s preference:

1. The Stamp Mate

The first method is with a Stamp Mate, a small plastic device that uses Bluetooth and NFC technology to automatically allocate a stamp when a customer touches their phone on it.

Positioned next to the cash register, the Stamp Mate Device is a convenient stamp validation method for both customers and businesses as it requires no complicated installations, software or integrations. Customers simply open the app, press ‘STAMP ME’, touch it and go!

stamp mate device
merchant scan code

2. QR Code

The other method that Kabuki Hair uses to allocate stamps is via a QR stamp code which is printed and also positioned at the cash register.

Customers open the app, press ‘scan QR code’ and position the camera in front of the code to get their stamp.

Providing both of these stamp validation options is a great idea just in case a customer is having trouble with one particular method (so there’s always a backup!).

PROMOTION

Kabuki Hair makes sure that all customers know about their Stamp Me loyalty program by using a variety of different promotional techniques:

Stamp Me Poster Display

IN-STORE POSTERS

Posters advertising the Stamp Me loyalty program are positioned around the salon which means customers become aware of the program when they are enjoying their treatment.

Posters are a simple way to let people know the program exists.

JOIN CARDS

When their salon is busy, or when a customer wants to join the program in their own time, Kabuki Hair hands out join cards.

These are small business cards with instructions on how to download the app, and a QR join code specifically for their business. Customers scan the QR join code through the app in order to sign-up to the loyalty program so they can collect stamps on their next visit.

kabuki hair loyalty program join card
An example of a welcome email to send to loyalty program customers

EMAIL

To announce the launch of their loyalty program back in 2016, Kabuki sent out an email to their mailing list via their email marketing platform. We also imported this contact database so that all their customers were signed up to their loyalty program offer.

Once a customer has joined your loyalty program, it’s always a good idea to send them a welcome email.

You can see an example welcome email we’ve written here. Alternatively, see how Stamp Me can integrate with Mailchimp here.

THE RESULTS

Since adopting the Stamp Me app, Kabuki Hair have been enjoying all the benefits of the program including:

kabuki hair stamp card example
kabuki hair stamp card in phone frame

What KABUKI HAIR Say About Us:

“We’ve been using stamp me for years now and it has been a great way to reward our clients for their loyalty, we’ve looked into other reward programs over the years and nothing comes close to the ease and reliability of stamp me, they are constantly updating and adding new features to make the client and salon experience a great one.


Thank you for all the time and effort you put into this app!! 5 stars 🌟”

Want to check out another case study in the hair and beauty industry? Have a read of one we’ve done on Seven Hair & Body!

Or if you’d like to start a free trial to see a digital loyalty program in action you can sign up to one here.

Want to learn more, or have an idea for your own rewards program?

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