Slim Possible
Uncover the secrets of Slim Possible's loyalty program success! Learn how this Rhode Island nutrition hotspot leveraged free shakes, teas, and smart strategies to skyrocket customer engagement and loyalty.
Background
Slim Possible, a Rhode Island nutrition hotspot, was born from a shared passion for health and wellness in 2012. Alison Palladino, a former educator transformed her love for health and wellness into her own business venture by opening a nutrition club. Slim Possible quickly won over the Newport community with its healthy teas, shakes, and inviting atmosphere.
The Brief
Slim Possible was looking for ways to make their customers feel appreciated and decided to take their loyalty game to the next level with a digital solution from Stamp Me. They envisioned a program that would reward regulars and make the whole experience more fun and engaging for everyone.
Key Objectives
Together with Stamp Me, Slim Possible aimed to:
- Create a fun and engaging loyalty program that perfectly captures their brand personality
- Build deeper, more meaningful relationships with their customers
- Deliver targeted communications directly to their members via Push Notifications
- Engage with their loyal members through various exciting campaigns
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How the
Slim Possible
Loyalty Program Works
Slim Possible's digital loyalty program offers two distinct stamp cards with a mix of interim and main rewards to complete the loyalty journey.
The Free Shake Card is designed for shake enthusiasts, rewarding customers with a stamp for every shake purchase. After collecting five stamps, customers receive a complimentary shake boost, adding a layer of flavor and nutrition to their favorite drink (excluding Prolessa Duo). The rewards don't stop there – ten stamps unlock a free shake of their choosing.
The Free Loaded Tea Card provides a similar path to satisfaction for tea lovers. Each loaded tea purchase earns a stamp, and after five stamps, customers are treated to a free tea boost, enhancing their drink with an extra dose of flavor and benefits. Reaching ten stamps on the Free Loaded Tea Card rewards customers with a free loaded tea, providing the perfect pick-me-up without any cost.
A time delay between stamping (of 120 seconds) is also set up for more control over in-person customer stamping. This can easily be adjusted in their Merchant Console at any time.
By including interim rewards in their loyalty program structure, Slim Possible encourages repeat visits and builds excitement and anticipation throughout the customer journey.
Promotion
Slim Possible employs the innovative Stamp Tag as their primary stamp method. This portable version of the traditional stamp pod utilizes tap-and-go technology, allowing staff to effortlessly issue stamps to customers on the spot. Staff members wear these secure tags on lanyards, making them readily available during customer interactions.
To get a stamp, customers simply hit the "Stamp Me" button on their chosen stamp card in the app and then tap the back of their phone on the staff member's Stamp Tag. A quick buzz and ping confirm the stamp is added to their card.
Click here for a quick video breakdown of the Stamp Tag.
Here's what the lovely Alison has to say about the Stamp Tag:
"We LOVE them!!! No more theft! We have notices a HUGE difference in the amount of free product going out the door. The tags are easy to scan and our customers had no real issues...it's great!
-Alison Palladino, Slim Possible
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Engagement Campaigns:
Slim Possible actively engages its customers through various campaigns:
Birthday Club:
Slim Possible celebrates customers' birthdays with a special gift: a free Perfect Protein Shake. This personalized reward is accompanied by a custom birthday voucher, making the experience extra special.
Lapsed Customers:
Slim Possible understands that life can get busy. To entice customers who haven't visited in a while, they send out targeted messages offering free shakes and teas as a welcome-back incentive. This not only rekindles interest but also provides an opportunity to re-engage with the loyalty program.
Push Notifications:
To stay connected with customers and keep them informed, Slim Possible utilizes push notifications. These timely messages can include reminders about loyalty rewards, special promotions, and other relevant news, ensuring that customers are always in the loop and engaged with the brand.
These personalized campaigns and thoughtful features set Slim Possible apart, fostering a loyal community that feels valued and appreciated.
How Rewards are Redeemed
Results
Slim Possible has embraced its Stamp Me program and its customers have followed suit!! With nearly 500 active members, over 19,000 stamps issued, and over 2,500 rewards redeemed, it’s clear the program is a resounding success for both the business and its loyal sippers!
Since implementing the Stamp Me app, Slim Possible has:
- Captured their brand personality with a fun and engaging digital stamp card program
- Forged stronger customer relationships through personalized offers and rewards
- Delivered targeted communication directly to customers' phones
- Launched exciting campaigns to drive engagement and reward loyalty
