Lux Nails Bar
In their first year, Lux Nails Bar had already achieved immense success by implementing a digital loyalty program with Stamp Me to reward customers and keep them coming back.
Background
With a name that resonates with luxury, UK-based Lux Nails Bar is not just a nail bar – it’s a whole beauty experience. Bringing the finest nail care products, highly skilled nail technicians, and quality services, Lux Nails Bar has established itself as a nail salon with a personal touch.
The Brief
Lux Nails Bar sought to earn their client’s business through an elevated customer service experience. They were looking for a digital solution that would speak to their clientele and drive customer engagement.
Teaming up with Stamp Me, they have crafted a digital loyalty program that suits their clients and keeps them coming back.
Key Objectives
Together with Stamp Me, Lux Nails Bar aimed to:
- Create a digital loyalty program that engages their loyal customers so they could get rid of paper punch cards
- Reward clients for their loyalty and support
- Stimulate repeat visits and foster customer return
- Gain crucial insights into customer data and behavior
- Create personal relationships with their customers
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How the
Lux Nails Bar
Loyalty Program Works
Lux Nails Bar’s loyalty program follows a simple yet effective multi-reward structure, customized and managed entirely from their Stamp Me Merchant Console.
Their loyalty program consists of ten stamps - one stamp earned for each visit. After ten visits, a customer receives a main reward of a 20% discount off their next purchase. They also have an interim reward after five visits to keep momentum going: visit five times to get 10% off.
Promotion
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In order to promote their loyalty program, Lux Nails Bar took advantage of social media advertising. This is a great way to reach their younger and tech-savvier audiences, and encourage user-generated content.
By sharing a reel (for example) of how the digital loyalty program works, their loyal customers can get friends and family involved and bring in more signups for the nail bar.
How Rewards are Redeemed
Once a customer has collected either five stamps or ten, members will automatically receive a discount voucher which is stored in their ‘Rewards’ area of the Stamp Me app and can be claimed when they’re next in store.
These discounts can be applied to a wide range of services, including gel manicures, acrylics, pedicures, and nail art details.
To redeem the voucher, customers press ‘Redeem Now’ when in store, and simply present the animated and time-stamped voucher screen to a registered staff member, who then applies the discount to their purchase.
Results
Since embracing their Stamp Me program in early 2023, they’ve seen impressive growth and a closer connection with their customers. With over 1,300 active members in just the first ten months, it’s clear Stamp Me is a key part of their business strategy (and that their loyal customers are enjoying the perks too)!
Since adopting the Stamp Me app in 2023, Lux Nails Bar has:
- Issued well over 5,000 stamps in just ten months, with an average of 20-25 stamps being collected each day
- Created a robust and personalized loyalty program
- Encouraged repeat purchases to boost customer retention
- Strengthened the emotional connection between their business and loyal customers
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