Deka Lash
Explore how Deka Lash created a robust, exciting loyalty program with Stamp Me! Spanning four locations, this program helps enhance the brand’s customer engagement and retention.
Background
Deka Lash stands out in the beauty industry as more than just a lash studio – it's a symbol of elegance and personal care. Established in 2021, this US-based brand quickly expanded to multiple locations across the country (and the numbers continue to grow). Each studio offers a unique blend of sophisticated lash services, skilled professionals, and high-quality products.
The Brief
Emphasizing a personalized approach, Deka Lash sought to create a loyalty program that would reflect their brand and customer experience.
Teaming up with Stamp Me, they have crafted a digital loyalty program that suits their clients and keeps them coming back for more.
Key Objectives
Together with Stamp Me, Deka Lash aimed to:
- Create a robust and exciting loyalty program that echoes their brand identity
- Reward and incentivize repeat clients to continue booking appointments
- Create more personal relationships with their clients
- Gain valuable data and insight into customer profiles and activity
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How the
Deka Lash
Loyalty Program Works
Deka Lash's loyalty program implements an innovative and engaging multi-reward structure, specifically tailored to enhance customer experience at four of their individual locations across Georgia - Roswell, Chamblee, John's Creek, and Canton.
The program initiates with two distinct stamp cards at each studio - the Deka Lash card and the Prebooking reward. Clients follow the program by collecting stamps via a QR code for every lash appointment they attend.
The Deka Lash card operates on a 20-stamp system, with enticing interim rewards at various stages to keep momentum and excitement high. These include:
- 5 stamps = Free makeup remover pads
- 10 stamps = Complimentary lash brush
- 15 stamps = $20 off on services
And the main reward? A generous free lash refill completes their loyalty journey and the card resets so clients can keep stamping and earning.
Additionally, the Prebooking reward encourages planning, offering a 10% discount on the next appointment after prebooking 10 appointments. This not only fosters customer loyalty but also aids in efficient appointment management.
This robust rewards scheme with plenty of interim rewards, cultivates customer loyalty gradually over time, by providing constant incentives, instead of just one at the end.
Promotion
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Special Features
One of the standout aspects of their program is the integration of a customized Purple stamp icon, resonating with Deka Lash's branding. This attention to detail not only reinforces brand recognition but also creates a visually appealing and cohesive customer experience within the app.
Additionally, through the Stamp Me Merchant Console, Deka Lash gains access to valuable customer data, enabling them to tailor their marketing strategies and campaigns more effectively. This data includes stamp activity, redemption rates, customer profiles, and more, providing insights that are essential in shaping future promotions and offers.
By understanding their customers' behaviors and patterns, Deka Lash can create targeted campaigns that resonate with their audience, increasing engagement and loyalty.
How Rewards are Redeemed
Results
Since embracing their Stamp Me loyalty program in early 2021, they’ve seen impressive growth and a closer connection to their clients. With over 600 active members and an average of 15 stamps being issued per day, it’s clear Stamp Me is a key part of their business strategy (and their loyal customers are enjoying the perks too!)
Since adopting their Stamp Me loyalty program, Deka Lash has:
- Created a robust and personalized loyalty program
- Issued over 8,300 total stamps and over 1,000 redemptions
- Issued over 3,500 stamps and nearly 500 redemptions, alongside welcoming over 200 new customers in 2023 alone, reflecting a sustained and growing interest in their services and loyalty program
- Developed a deeper relationship and understanding of their loyal customers
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