Cafe Le Reve
At Cafe Le Reve in Collingwood, every cup is a journey and every bite a delight. Discover how they use Stamp Me to enhance this experience, rewarding loyal customers and building a thriving cafe community.
Background
At Cafe Le Reve, nestled in the heart of Melbourne's vibrant Collingwood, every cup is a journey and every bite a delight.
With its in-house coffee blends and stunning latte art, Cafe Le Reve fuels the days of local cafe-goers and office workers alike. But what truly sets them apart is their dedication to local produce, showcasing a curated selection of mouth-watering cured meats and cheeses from the Macedon Ranges.
During a recent visit, the Stamp Me team had the pleasure of meeting owner Minh, who generously fueled our journey with his delicious coffee.
The Brief
In early 2024, Cafe Le Reve was looking for a way to truly connect with its customers. They knew a traditional paper punch card wouldn't cut it - they wanted to reward loyalty, spark excitement, and build lasting relationships, all essential for a thriving business.
That’s when they teamed up with Stamp Me to create a simple yet exciting loyalty program that turns everyday interactions into moments of magic.
Key Objectives
Together with Stamp Me, Cafe Le Reve aimed to:
- Create a fun and engaging loyalty program that perfectly captures their brand personality
- Build deeper, more meaningful relationships with their customers
- Engage with their loyal members through exciting campaigns
How the
Cafe Le Reve
Loyalty Program Works
Cafe Le Reve’s program keeps simplicity in mind while also making the reward achievable and accessible.
Customers simply collect a digital stamp with each purchase, and after collecting 9 stamps, are rewarded with a free delicious coffee of their choice.
To keep the rewards fresh and exciting, Cafe Le Reve has a 7-day reward expiry. This encourages customers to enjoy their well-deserved treat promptly and adds a touch of anticipation to their next visit.
A time delay between stamping (of 1 hour) is also set up for more control over in-person customer stamping. This can easily be adjusted in their Merchant Console at any time.
Promotion
For stamping, Cafe Le Reve utilizes the StampPod™ as its primary method. This smart device sits comfortably on its POS countertop and works using 'tap and go' technology.
Customers simply need to tap their phone on the pod to collect a stamp after making a qualifying purchase. This method keeps stamping safe and secure, while also minimizing contact and speeding the stamping process.
The StampPod™ is perfect for any physical business, including cafes, as it offers a seamless and secure way to issue stamps in a busy environment.
To successfully promote their loyalty program, Cafe Le Reve displays its join code, which customers can easily scan and join the program. A quick scan of the QR code with a phone camera prompts customers to download the Stamp Me app or, if they already have it, open the app and automatically join them to Cafe Le Reve’s stamp card.
To entice potential sign-ups, they also make use of Stamp Me’s eye-catching marketing posters which are strategically placed in the cafe to raise awareness and inform customers about the loyalty program.
Engagement Campaigns:
Cafe Le Reve celebrates customers' birthdays with a special gift: a free coffee. This personalized reward is accompanied by a sweet message to bring joy to their special day: “Happy Birthday to our wonderful customer! We're delighted to offer you a complimentary coffee on us! Cheers to another amazing year ahead!"
How Rewards are Redeemed
Results
Cafe Le Reve is a shining example of how a cafe can leverage a Stamp Me loyalty program to cultivate a loyal customer base. By actively using their program to build a thriving community of coffee lovers, they've created a personalized experience that fosters genuine connections and keeps customers coming back for more.
Since implementing the Stamp Me app, Slim Possible has:
- Captured their brand personality with a fun and engaging digital stamp card program
- Forged stronger customer relationships through personalized offers and rewards
- Launched exciting campaigns to drive engagement and reward loyalty
“I love the product. Stamp Me is awesome, beautiful, easy to use, and efficient. And saves paper, which saves the planet!”
- Minh, Manager/Owner of Cafe Le Reve
