4 Top-Tier Examples of Loyalty Programs for Hair Salons

In the competitive hairdressing and beauty services world, standing out from the crowd is more than just a matter of skill—it's about building lasting relationships with your clients. This is where the magic of loyalty programs comes into play, offering a golden opportunity for hair salons to foster a sense of belonging and appreciation among their clientele.

By implementing a well-crafted loyalty program, salons can turn occasional visitors into devoted regulars, creating a community of clients who feel valued and connected to your brand.

But what are some real-world examples? Well, read on to find our compilation of the best hair salon loyalty program examples for you to get some inspiration. So let’s dive in!

Aveda Plus Rewards

Aveda Plus Rewards stands out in the hair salon industry as a comprehensive loyalty program. It operates on a points-based system where clients earn points for every purchase, including services and products. These points can be redeemed for various rewards, from service discounts to exclusive products. The program effectively encourages more frequent visits and higher spending, as customers are incentivized to accumulate points.

What distinguishes Aveda Plus Rewards is its alignment with Aveda's eco-friendly values and personalized customer experiences. Members gain points for sustainable actions like using reusable bags and traditional purchases. They also enjoy birthday bonuses, early access to new products, and exclusive event invitations. This is a prime example of a hair salon loyalty program that brings their ethos into rewarding their customers – giving customers an incentive to join and stand for something in the process. 

Kabuki Salon 

Kabuki Hair Studio in Adelaide, Australia, has successfully implemented the Stamp Me digital loyalty program since 2016 to foster customer relationships and encourage repeat visits. As a leading boutique salon since 2001, Kabuki Hair offers a range of hair, beauty, and spa services. 

The goal of their loyalty program was to strengthen customer bonds, motivate repeat business, keep the brand top-of-mind, and gather valuable customer data.

The Kabuki Hair Loyalty Program rewards customers who spend over $40 with a stamp on their digital punch card. After six stamps, they receive a voucher redeemable for one of three services: a full body spray tan, a mini manicure, or a luxury moisture treatment with a head & neck massage. 

The hair salon loyalty program includes a 90-day expiry for rewards to encourage timely returns. Kabuki Hair promotes this program through in-store posters, join cards with QR codes for easy app download, and email communications, including a welcome email for new members. 

Since partnering with Stamp Me, Kabuki Hair has seen benefits like increased repeat visits, a stronger emotional connection with customers, and valuable insights into purchasing behaviors, all integrated with their email marketing platform.

Blo Blow Dry Bar

Blo Blow Dry Bar's loyalty program, the Blo Beauty Insider, offers a sophisticated approach to customer appreciation. This program aims to elevate your experience by rewarding your loyalty in style. Upon joining, members gain access to a range of exclusive benefits, including discounts on blowouts, insider-only offers, and priority booking, ensuring that you receive the royal treatment.

For those seeking an even more indulgent experience, Blo Blow Dry Bar offers a monthly membership-based loyalty program that redefines luxury. With this membership, you receive two blowouts every month, along with the flexibility of rolling over any unused blowouts for a generous 90-day period. 

Additional perks include a $5 discount on any extra blowouts, a 10% discount on makeup services (available at select locations), a 10% discount on retail products, members-only monthly surprises, and a complimentary birthday blowout. 

This hair salon loyalty program not only caters to your styling needs but also goes the extra mile to ensure you feel pampered and valued. Whether you're a frequent visitor or an occasional indulger, Blo's loyalty program is designed to make every visit an exceptional and memorable one.

Regis Salons

The Regis Rewards Scheme is a tailored loyalty program offered by Regis Salons, designed to provide regular customers with exclusive discounts and benefits. Central to the program is a 10% discount on various services for clients who return within 6 weeks of their last Regis Reward service. The services eligible for this discount include cut and blow dry, root tint, highlights, ombre or balayage, and color refresh & blow dry. 

This hair salon loyalty program incentivizes frequent visits, particularly for those who enjoy regular color treatments such as balayage or highlights, followed by maintenance services like a cut or toner within the 6-week window.

Joining the program is straightforward and can be done by speaking with a stylist at any Regis salon. The discounts apply specifically to the listed services and cannot be combined with other offers, ensuring that the largest possible discount is applied at the till.

Conclusion

These examples offer valuable insights for salon owners, highlighting the importance of innovative, customer-focused strategies for long-term business success. We hope that these examples have inspired you to kickstart your own hair salon loyalty program and elevate your client experience.