How to Retain More Lash & Brow Customers

Are you interested in some ways to attract and retain more clients for your lash & brow business? With a plethora of salons to choose from, clients are no longer looking for a place just to enhance their lashes and brows; they are seeking an experience that stands out, a place that caters to their unique preferences and treats them as valued patrons. 

Retaining customers is not just about offering exceptional lash & brow services; it encapsulates creating an environment where clients feel cherished, heard, and look forward to returning. It is about crafting a memorable journey that starts from the moment they step into your salon and extends beyond their visit. 

In this article, we delve into the top five strategies for attracting and retaining lash & brow salon clients. We guide you through tried-and-tested methods to ensure every client turns into a regular, amplifying your salon’s success and reputation in the industry. 

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Offer Stellar Customer Service 

In the highly competitive world of lash & brow salons, offering excellent customer service can be your strongest differentiator and can drive referrals to your business. 

Studies have shown that if provided with great service, 62% of customers will recommend a brand to a friend. It goes beyond greeting your clients with a smile; it embodies attentiveness, personalized services, and going the extra mile to make them feel valued. 

This extends into your staff: train your staff to be attentive to the small details – remembering a client’s preferred lash style or their favorite type of service to book can make a significant impact. 

As well as this, making sure your booking experience is seamless and easy to manage will ensure very few time mix-ups or double bookings. This goes a long way in turning your clients into regulars. 

Implementing a Lash & Brow Digital Loyalty Card

For businesses looking for ways to attract and retain more lash & brow salon clients, implementing a digital loyalty solution promises a high return on investment when implemented effectively. 

Considering that a mere 5% increase in customer retention results in a profit increase of up to 95%, investing in a loyalty program is a high return on investment when implemented effectively. Combined with the fact that nearly 60% of consumers want to engage with loyalty programs on mobile devices, making it a digital experience is a no-brainer.

A digital loyalty card will allow your clients to easily collect stamps and accrue points with every visit, which will foster a sense of excitement and anticipation for their next reward. This amplifies your customer experience and creates a point of difference for your lash & brow salon. 

Stamp Me is an ideal digital punch card for lash & brow salons and is trusted by them around the world. With the Stamp Me Merchant Console, you can easily create a digital stamp card with your salon’s look, manage your loyalty program, and customize your rewards to best suit your clientele, whether that’s discounts on lash extensions to complimentary brow shaping sessions.

You can also add interim rewards and sign-up rewards to create a more unique loyalty journey. 

You can also communicate with your customers via push notifications or SMS, to inform them of new operating hours or special events. This creates a more personalized experience for your clients and cultivates a community of loyal customers who feel appreciated, valued, and eager to return, ultimately boosting your salon’s reputation and bottom line. 

Prioritize and Act On Customer Feedback 

One easy way to attract and retain your loyal lash & brow clients is by embracing and encouraging customer feedback. It’s not only important for your customers to feel valued, but it also does wonders for improving how your business looks to potential customers. Studies show that 98% of customers read online reviews of local businesses. So if you want a perfect score, the best place to start is by asking. 

Reviewing and prioritizing customer feedback also increases your chances of creating customer loyalty, as 83% of customers agree that they feel more loyal to brands that respond to and resolve their complaints. 

Here is where a digital loyalty program is an ally: it’s more than just a platform to accumulate rewards; it’s an excellent avenue to encourage customers to share their authentic feedback. For instance, you can incentivize customers with free stamps or bonus rewards for leaving a review on Google or responding to an email survey. 

Engaging in this kind of dialogue creates a collaborative atmosphere where clients feel a part of your salon’s growth journey. 

Host Exclusive Events for Loyal Customers

Exclusive events can transform your loyal clientele into a tight-knit community, bound by a shared appreciation for your services. Hosting VIP nights with hands-on demonstrations, exclusive discounts, and giveaways fosters a sense of belonging and appreciation among your regulars. 

This strategy transcends conventional loyalty, building emotional connections, and affiliating positivity with your brand. It’s an investment in relationship-building, ensuring your salon isn’t merely a service provider but a cornerstone of their social and self-care routines. 

By making clients feel special and cherished, you embed your brand into their lifestyles, ensuring that you retain your loyal lash & brow clients. 

Amp Up Your Digital Engagement 

As you may already know, amping up your online engagement in this day and age isn’t just beneficial; it’s vital. With over 85% of consumers wanting to communicate with the businesses they frequent, this means that communicating with your loyal lash & brow salon clients is key for retaining them. 

It’s time to embrace the multifaceted tools at your disposal to create a buzz and attract and retain your loyal lash & brow salon clients. 

Utilize a digital loyalty card platform like Stamp Me, which offers extensive communication possibilities including SMS and push notifications, as well as targeted engagement campaigns, to keep your clientele informed and engaged with the latest promotions, tips, and news from your salon. 

Simultaneously, bolster your salon’s presence on social media platforms. Share glimpses of the latest lash & brow art creations, the serene ambiance of your salon (especially if you’ve upgraded any equipment), or the smiling faces of your satisfied clients. 

Engage with your audience through interactive posts, and stories, and even hosting live sessions, sharing expert tips, or showcasing new arrivals. 

Online engagement is also a great way for potential clients to find your brand: 76% of consumers access social media to conduct product research. This means that prioritizing your digital presence will work wonders for attracting and retaining your loyal lash & brow salon clients. 

Conclusion

To sum up, attracting and retaining your loyal lash & brow salon clients hinges on embracing innovative strategies and fostering meaningful relationships with your clients. From delivering unparalleled customer service to harnessing the power of digital engagement to implementing a lash & brow salon digital loyalty card, each step contributes to building a loyal and enthusiastic clientele. 

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