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McDonald's Archives - Stamp Me Loyalty Card App

Nov 14
McDonalds App creating customer engagement

Case Study: A McMaster Class in Digital Engagement

To call McDonald’s the most successful restaurant chain of all time would be an understatement. There aren’t too many chains out there (no matter what industry we’re talking about) that are opening a new branch every 14.5 hours. Every day, McDonald’s feeds approximately 1% of the world’s population (69 million; give or take a couple


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