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What Does Gamification Mean in Marketing?
Gamification is a big part of our day-to-day lives, often without us even realising. Think about those emails from LinkedIn reminding you that your profile is 58% complete, and suggesting what you can do to “level up” to a 100% complete profile. Anyone who considers themselves a keen craft beer lover has surely earned themselves →
Gamification in Loyalty Programs: Why is it Important?
Gamification has become an essential component of any loyalty program worth its weight in gold. If you’re looking to create a loyalty program for your business, or spruce up your existing one to do better at enticing customers, gamification is key. So what is gamification, exactly? In a nutshell, gamification is the very fine art →