What Is Scratch & Win And How Do I Set It Up?
Scratch & Win are games based on the idea of a traditional scratch card/instant win card – just in this case it’s a digital one!
They’re a great way to add a bit of fun and additional engagement to your loyalty program.
How does Scratch & Win work?
Upon the action of collecting a stamp, customers may see a pop up Scratch & Win game. To play, they simply rub the panel with their finger to be in with the chance of winning a prize.
If someone wins, they’ll be directed to another screen with a message showing what they’ve won and the reward will be sent to their account.
Prizes/rewards are randomly generated around pre-programmed outcomes that you determine.
For example, you can choose the Scratch & Win to appear for only 50% of customers, and then 30% of these players to win a prize.
How do I set up a Scratch & Win campaign?
If you are on a Pro or Elite plan*, please fill in this form. We will ask you for:
1 – Percentage of users that will be offered a Scratch & Win card
2 – Win ratio. ie., is it a 30% chance of winning, 10% chance of winning etc?
3 – What you reward(s)/prize(s) are. You are able to have more than one
5 – Image for the scratch card** (optional). Must have a blank space at the top of the image and a message for the user to rub finger/scratch (a silver scratch panel will appear in blank space) – (640×1136 pixels)
5 – Image for the reward (optional). Must state the prize – (300×300 pixels)
*Scratch & Win is not available on Lite plans.
** If you do not have images, we will create some for you.
