What Is Scratch & Win And How Do I Set It Up?
Scratch & Win are games based on the idea of a traditional scratch card/instant win card – just in this case it’s a digital one!
They’re a great way to add a bit of fun and additional engagement to your loyalty program.
How does Scratch & Win work?
Upon completing certain actions, such as receiving a stamp or joining an offer, customers may see a pop up Scratch & Win game. To play, they simply rub the panel with their finger to be in with the chance of winning a prize.
If someone wins, they’ll be directed to another screen with a message showing what they’ve won.
Prizes and rewards are randomly generated around pre-programmed outcomes that you determine.
For example, you can choose 25% of players to win the top prize, 25% to win the second prize and 50% to not win anything.
How do I set up a Scratch & Win campaign?
To set this feature up, please email us and include the following information:
1 – Percentage of users that will be offered a Scratch & Win card.
2 – Win ratio. ie. is it a 1 in 5 chance or a 1 in 10 chance of winning etc?
3 – Image for the scratch card (640×1136 pixels)
4 – Image for the reward (300×300 pixels)
