What Is The Lapsed Customer Feature?
The ‘Lapsed Customer’ function on the Stamp Me Merchant Dashboard allows you to re-engage with customers automatically after a certain period of no activity.
This feature will send a push notification to the user via the app.
For example, a dentist may set this up to coincide with dental check-up recommendations to remind customers to book an appointment. Similarly, a barber may know that the average customer comes in for a cut every 6-8 weeks. Therefore if a customer has not booked after 10 weeks, they receive an automated reminder and a prompt to book online.
How do I set up a lapsed customer message?
Log in to your Merchant Dashboard and go to ‘Lapsed Customers’ which can be found under ‘Communications’.
Select the number of days of inactivity you would like to send the message after.
Enter a short message. E.g. “Hey, we haven’t seen you around in a while – we miss you! Book an appointment now: [link]”.
Click ‘activate’ to turn it on.
Click ‘save’ to save your changes.