Loyalty App Blog
How Can Receipt Scanning Technology Benefit Business Owners?
As you might already be aware, receipt scanning has emerged as a very useful innovation in many industries, and has already become an integral part of many business’s operations. From easier expense tracking and tax-free shopping capabilities, to convenient hotel self check-ins, self utility meter readings and voucher code scanning, OCR (or “Optical Character Recognition”)→
Boost Customer Referrals with These Digital Marketing Tactics
Before digitalization was so omnipresent, businesses would rely on word-ofmouth (WOM) to make sure they can grow their customer base, and retain their current clientele. There was a certain level of closeness, friendliness, and hospitality involved in the process, since personal interactions were the very basis of any business’s success. In such instances, brilliant customer→
How to Know if a Loyalty Program Will Work for Your Business
Despite all the content you’ll find online surrounding how to set up a loyalty program for your business, there’s not a lot of information readily available on how to determine whether your business would actually benefit from one. Of course, there’s a bottomless pit of statistics around customer loyalty that make a good case for→
How to Create a Loyalty Program App Like Starbucks Rewards
It’s difficult to talk about loyalty programs without mentioning Starbucks Rewards, arguably one of the most successful digital loyalty apps in the world. Of all the smartphone users that regularly use restaurant loyalty apps, nearly half of them are using Starbucks Rewards – that’s a lot of people! The app is responsible for a significant→
How Do You Measure Your Loyalty Program’s Return On Investment (ROI)?
When someone is looking to spruce up their house before putting it up for sale, do they jump straight into the renovations, or do they first crunch some numbers to ensure that the cost of the renovations will be outshined by the additional profit gained from the increased house value? Unless they’re a few Skittles→
How to Promote Your Loyalty Program Without Spending a Cent
Are you excited about your fantastic new loyalty rewards program, and now you want to have all your customers (old and new) falling over themselves to be among the first to join? Before you start splashing out on expensive marketing campaigns and high-profile advertising methods (or resort to shouting it from the rooftops), we suggest→
What is the Value of a Loyal Customer?
Any business should know that loyal customers are valuable, but not every business bothers to calculate the actual monetary value of a loyal customer. In fact, the point where many businesses go wrong is to place more value on acquiring new customers, and neglecting their existing ones. So, first thing’s first… let’s distinguish a loyal→
How a Rewards Program Can Benefit Yoga/Pilates Studios
Are you eager to boost the amount of yoga enthusiasts attending your studio, or create a bit of hype around your Pilates classes? Sounds like you need a rewards program! While it’s natural to focus on customer acquisition when you’re brainstorming ways to drum up more business for your fitness studio, customer retention is actually→
5 Common Misconceptions About Loyalty Programs
When it comes to loyalty programs, be it a mobile app for an international company or a paper punch card system at your local coffee shop, the principles are the same. And yet, countless brands still fall victim to these five loyalty program myths. So for anyone who is still on the fence as to→
10 Ways To Make Your Cafe/Restaurant More Environmentally Friendly
With a whole new decade upon us, issues like climate change and plastic pollution (just to name a few) are firmly in the spotlight. Consumers are placing an increasing importance on sustainability, environmentally-friendly practices and waste reduction. Whereas people used to choose their favourite cafes and restaurants based solely on things like the quality of→