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Loyalty App Blog

Mar 2
lady scanning receipt with phone using app

How Can Receipt Scanning Technology Benefit Business Owners?

As you might already be aware, receipt scanning has emerged as a very useful innovation in many industries, and has already become an integral part of many business’s operations. From easier expense tracking and tax-free shopping capabilities, to convenient hotel self check-ins, self utility meter readings and voucher code scanning, OCR (or “Optical Character Recognition”)


Feb 27
group in business meeting with couple shaking hands

Boost Customer Referrals with These Digital Marketing Tactics

Before digitalization was so omnipresent, businesses would rely on word-ofmouth (WOM) to make sure they can grow their customer base, and retain their current clientele.  There was a certain level of closeness, friendliness, and hospitality involved in the process, since personal interactions were the very basis of any business’s success. In such instances, brilliant customer


Feb 24
woman on phone outside of clothing store

How to Know if a Loyalty Program Will Work for Your Business

Despite all the content you’ll find online surrounding how to set up a loyalty program for your business, there’s not a lot of information readily available on how to determine whether your business would actually benefit from one. Of course, there’s a bottomless pit of statistics around customer loyalty that make a good case for


Feb 17
how to set up a loyalty app like starbucks rewards

How to Create a Loyalty Program App Like Starbucks Rewards

It’s difficult to talk about loyalty programs without mentioning Starbucks Rewards, arguably one of the most successful digital loyalty apps in the world. Of all the smartphone users that regularly use restaurant loyalty apps, nearly half of them are using Starbucks Rewards – that’s a lot of people! The app is responsible for a significant


Feb 13
return on investment ROI

How Do You Measure Your Loyalty Program’s Return On Investment (ROI)?

When someone is looking to spruce up their house before putting it up for sale, do they jump straight into the renovations, or do they first crunch some numbers to ensure that the cost of the renovations will be outshined by the additional profit gained from the increased house value?  Unless they’re a few Skittles


Feb 10
promoting your loyalty program to the public

How to Promote Your Loyalty Program Without Spending a Cent

Are you excited about your fantastic new loyalty rewards program, and now you want to have all your customers (old and new) falling over themselves to be among the first to join? Before you start splashing out on expensive marketing campaigns and high-profile advertising methods (or resort to shouting it from the rooftops), we suggest


Feb 6
customer handing over money to cashier

What is the Value of a Loyal Customer?

Any business should know that loyal customers are valuable, but not every business bothers to calculate the actual monetary value of a loyal customer. In fact, the point where many businesses go wrong is to place more value on acquiring new customers, and neglecting their existing ones. So, first thing’s first… let’s distinguish a loyal


Feb 3
the best rewards program for group fitness classes

How a Rewards Program Can Benefit Yoga/Pilates Studios

Are you eager to boost the amount of yoga enthusiasts attending your studio, or create a bit of hype around your Pilates classes? Sounds like you need a rewards program! While it’s natural to focus on customer acquisition when you’re brainstorming ways to drum up more business for your fitness studio, customer retention is actually


Jan 20
how to create customer loyalty in a business

5 Common Misconceptions About Loyalty Programs

When it comes to loyalty programs, be it a mobile app for an international company or a paper punch card system at your local coffee shop, the principles are the same. And yet, countless brands still fall victim to these five loyalty program myths. So for anyone who is still on the fence as to


Jan 13
eco friendly cafe and restaurant ideas

10 Ways To Make Your Cafe/Restaurant More Environmentally Friendly

With a whole new decade upon us, issues like climate change and plastic pollution (just to name a few) are firmly in the spotlight. Consumers are placing an increasing importance on sustainability, environmentally-friendly practices and waste reduction. Whereas people used to choose their favourite cafes and restaurants based solely on things like the quality of


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