Loyalty Design Archives - Stamp Me Loyalty Card App - The Rewards Card App
What’s Your Motive for Having a Loyalty Program?
As loyalty programs have evolved, so have business owners’ motives for having one. Last year, the Harvard Business Review asked 400 businesses from various industries around the world what they intend to achieve with their rewards programs, and the findings were quite diverse.
How to Measure the Effectiveness of Your Loyalty Program
Struggling to figure out if your loyalty program is actually making a difference to your customer retention? Don’t worry – you’re not the first! With so many parts working together to create a thriving business model, sometimes it can be difficult to separate the individual cogs in the machine and determine what’s working and what→
Gamification in Loyalty Programs: Why is it Important?
Gamification has become an essential component of any loyalty program worth its weight in gold. If you’re looking to create a loyalty program for your business, or spruce up your existing one to do better at enticing customers, gamification is key. So what is gamification, exactly? In a nutshell, gamification is the very fine art→
Attributes of the Best Loyalty Programs
The best loyalty programs don’t generally happen by chance. Here are some of the key attributes that we see in the most successful loyalty programs. Simplicity Easy to join Achievable rewards Perceived value in the rewards Surprise and Delight Simplicity There are good reasons to keep things simple. It needs to be easy to understand→
Accelerate your Loyalty Program
One of the best ways to motivate your customers on your loyalty card program and keep them coming back is to provide them with a head start. Numerous academic studies on loyalty programs found that if you provide your customers with a head start with some free stamps or points, they will be more engaged→
The Digitally Engaged Customer
Presentation from the Customer Engagement & Loyalty Conference – July 2016. This presentation outlines the major trends supporting the rapid growth of digital loyalty. It also steps through a FMCG Case Study using a Beer scenario. The Digitally Engaged Customer 20160707_final Stamp Media
Case Study: Medibank Feel Good Program
The City of Brisbane operates the ‘Feel Good’ program over 10 weeks twice a year. The program provides seven different classes ranging from low impact to high energy including Yoga, Pilates and Flow within the South Bank Parklands. The Feel Good program has over 7,000 participants and has a number of aligned sponsors including Medibank Private,→
Personalise the Loyalty Experience
The Australian Loyalty Association held its third annual Customer Engagement and Loyalty Conference last week. Keynote speakers included Bernie Brookes, Former CEO of Myer, David Galt, CEO of Webjet, Neil Thompson, CEO of Velocity, Dr Sean Sands from Monash Business School, Sally McNamara from the VRC and Lewis Pullen from the NRL. The overarching theme→
4 Key Factors in Making Your Loyalty Program Successful
1. Make it SPECIAL You must promote and believe in your loyalty program. This isn’t just you but your staff too. If you don’t make it special then your customers will treat it like that too. Ensure that you ask everyone that comes in if they have their loyalty card. You must make them know→
Designing Your Offer on Your Loyalty App
Offer Design Tips for Getting Started with Your Loyalty Card App Here are 4 keys attributes to consider when designing your offer for your loyalty app and program. 1. How Close Are You To Instant Gratification The closer the reward and benefit is to the time of purchase the better. It’s a simple premise and→