Brand Loyalty Archives - Stamp Me Loyalty Card App - The Rewards Card App
3 Ways to Boost Loyalty Program Sign Ups with the Endowment Effect
By encouraging a sense of contribution and ownership, you can foster an emotional connection between the customer and your brand.
Key Findings from the 2020 Loyalty Barometer Report
At Stamp Me Loyalty Solutions, we’re passionate about helping businesses of all shapes and sizes reward their customers in a way that consistently strengthens the emotional connection between the brand and the customer. That’s why we dug through Merkle’s most recent report, the 2020 Loyalty Barometer Report, to provide you with the most relevant and crucial information.
What’s Your Motive for Having a Loyalty Program?
As loyalty programs have evolved, so have business owners’ motives for having one. Last year, the Harvard Business Review asked 400 businesses from various industries around the world what they intend to achieve with their rewards programs, and the findings were quite diverse.
What is the Value of a Loyal Customer?
Any business should know that loyal customers are valuable, but not every business bothers to calculate the actual monetary value of a loyal customer. In fact, the point where many businesses go wrong is to place more value on acquiring new customers, and neglecting their existing ones. So, first thing’s first… let’s distinguish a loyal→
How Frequently Should You Be Communicating with Your Customers?
At Stamp Me, we’re big believers in keeping in touch with your customers. Not only does it humanise your brand in the eyes of the customer, but it also keeps your business front of mind and provides a channel for informing people of new products and special events. Rewards programs are an excellent tool for→
How to Increase Direct Hotel Bookings with a Loyalty Program
What is a hotel loyalty program? A hotel loyalty program rewards guests for making repeated visits and purchases with a hotel. Some of the typical rewards offered to guests will include value-added benefits such as exclusive discounts, free room upgrades, complimentary gifts, early check-in and late check-out, vouchers, and guaranteed room availability. When it comes→
How Etihad Won My Loyalty in 3 Key Steps
As an Australian who got bitten by the travel bug early, I’m used to stopovers. For people travelling to or from Australia, it’s rare to get to your travel destination directly without stopping somewhere for a few hours first. While the vast majority of Australia’s inbound/outbound tourism comprises of Japan, China, New Zealand and the→
Case Study: A McMaster Class in Digital Engagement
To call McDonald’s the most successful restaurant chain of all time would be an understatement. There aren’t too many chains out there (no matter what industry we’re talking about) that are opening a new branch every 14.5 hours. Every day, McDonald’s feeds approximately 1% of the world’s population (69 million; give or take a couple→
A Tale of Two Loyalty Programs: One Which Won Me Over & One Which Didn’t
Stamp Me Loyalty Solutions co-founder Shannon Magowan offers an insight into his experience with retail loyalty programs, and what does and doesn’t work when trying to onboard new customers. I visited Japanese casual-wear designer Uniqlo last weekend. I like Uniqlo, and I like the products it stocks, but I had never signed up to the→
Starbucks Rewards: How an App Has Revolutionised Coffee Lovers’ Customer Experience
When it comes to examples of successful rewards programs, there is no better example than the Starbucks Rewards app. To say it’s successful would be an understatement. A recent Manifest study revealed that of all smartphone users who regularly use restaurant loyalty apps, nearly half of them (48%) use Starbucks Rewards. Early last year, former→