Shannon Magowan, Author at Stamp Me Loyalty Card App - The Rewards Card App

Aug 8
7 Eleven Free Coffee

Why is 7-Eleven Giving Away Free Coffee?

It’s no secret Australians love their coffee. On average, they consume an average of nearly 2kg of ground coffee each per year, and the Australian coffee market exceeded $2 billion in 2017 alone. Of the 1 billion disposable coffee cups that Australians use every year, approximately 92% of them end up in landfills because these


Feb 7

Brand Engagement

The major challenge for brands today is reaching “the millennials”, where traditional “above the line” push marketing has become less effective. At the same time, direct channels have a growing influence in driving brand awareness. If a brand can influence the consumer in the final steps towards a purchase, it can significantly increase sales. This


Nov 14

Accelerate your Loyalty Program

One of the best ways to motivate your customers on your loyalty card program and keep them coming back is to provide them with a head start. Numerous academic studies on loyalty programs found that if you provide your customers with a head start with some free stamps or points, they will be more engaged


Jul 12

The Digitally Engaged Customer

Presentation from the Customer Engagement & Loyalty Conference – July 2016. This presentation outlines the major trends supporting the rapid growth of digital loyalty. It also steps through a FMCG Case Study using a Beer scenario. The Digitally Engaged Customer 20160707_final Stamp Media  


Oct 5

Connecting with tomorrow’s customer … now

At the heart of connecting with tomorrow’s customer is listening closely to be able to understand how and when to engage smarter, faster and with relevance. This detailed report by PWC explains what lies ahead. Link to Connected Retail report


Jun 27

Personalise the Loyalty Experience

The Australian Loyalty Association held its third annual Customer Engagement and Loyalty Conference last week. Keynote speakers included Bernie Brookes, Former CEO of Myer, David Galt, CEO of Webjet, Neil Thompson, CEO of Velocity, Dr Sean Sands from Monash Business School, Sally McNamara from the VRC and Lewis Pullen from the NRL. The overarching theme


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