Digital Loyalty

Nov 14

Accelerate your Loyalty Program – Give your Customers a Head Start

One of the best ways to motivate your customers on your loyalty card program and keep them coming back is to provide them with a head start. Numerous academic studies on loyalty programs found that if you provide your customers with a head start with some free stamps or points, they will be more engaged


Jun 27

Personalise the Loyalty Experience

The Australian Loyalty Association held its third annual Customer Engagement and Loyalty Conference last week. Keynote speakers included Bernie Brookes, Former CEO of Myer, David Galt, CEO of Webjet, Neil Thompson, CEO of Velocity, Dr Sean Sands from Monash Business School, Sally McNamara from the VRC and Lewis Pullen from the NRL. The overarching theme


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