loyalty programs

Aug 5

Attributes of the Best Loyalty Programs

The best loyalty programs don’t generally happen by chance. Here are some of the key attributes that we see in the most successful loyalty programs. Simplicity Easy to join Achievable rewards Perceived value in the rewards Surprise and Delight Simplicity There are good reasons to keep things simple. It needs to be easy to understand


Feb 7

Brand Engagement

The major challenge for brands today is reaching “the millennials”, where traditional “above the line” push marketing has become less effective. At the same time, direct channels have a growing influence in driving brand awareness. If a brand can influence the consumer in the final steps towards a purchase, it can significantly increase sales. This


Nov 14

Accelerate your Loyalty Program – Give your Customers a Head Start

One of the best ways to motivate your customers on your loyalty card program and keep them coming back is to provide them with a head start. Numerous academic studies on loyalty programs found that if you provide your customers with a head start with some free stamps or points, they will be more engaged


Oct 26
digital loyalty brisbane

Case Study: Digital Loyalty for Medibank Feelgood Program

Brisbane Marketing, a department within the City of Brisbane, Australia operate the Feel Good program over 10 weeks twice a year. The program provides seven different classes ranging from low impact to high energy including Yoga, Pilates and Flow within the South Bank Parklands. The Feel Good program has thousands of participants and has a


Sep 29

Digital Loyalty Cards

Loyalty programs and loyalty cards are primarily a transaction between the consumer and the merchant. The general rule is that to receive the rewards that the loyalty cards provide, the consumer gives up some access to data and now, importantly, access to channels of communication. So do loyalty cards work? Surveys have shown that 80%


Jul 12

The Digitally Engaged Customer

Presentation from the Customer Engagement & Loyalty Conference – July 2016. This presentation outlines the major trends supporting the rapid growth of digital loyalty. It also steps through a FMCG Case Study using a Beer scenario. The Digitally Engaged Customer 20160707_final Stamp Media  


Jul 4

Case Study: Medibank Feel Good Program

The City of Brisbane operates the ‘Feel Good’ program over 10 weeks twice a year. The program provides seven different classes ranging from low impact to high energy including Yoga, Pilates and Flow within the South Bank Parklands. The Feel Good program has over 7,000 participants and has a number of aligned sponsors including Medibank Private,


Mar 18

Loyalty Beacons & Stamp Mate Devices

Validating Loyalty Stamps and Points Here is an information sheet on the validation methods used by the Stamp Me loyalty card app. We have now deployed over 1000 beacons and are establishing ourselves and the loyalty beacon experts. Let us know if you have any questions or situations you’d like to explore utilising loyalty beacons


Oct 5

Connecting with tomorrow’s customer … now

At the heart of connecting with tomorrow’s customer is listening closely to be able to understand how and when to engage smarter, faster and with relevance. This detailed report by PWC explains what lies ahead. Link to Connected Retail report


Jun 27

Personalise the Loyalty Experience

The Australian Loyalty Association held its third annual Customer Engagement and Loyalty Conference last week. Keynote speakers included Bernie Brookes, Former CEO of Myer, David Galt, CEO of Webjet, Neil Thompson, CEO of Velocity, Dr Sean Sands from Monash Business School, Sally McNamara from the VRC and Lewis Pullen from the NRL. The overarching theme


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