Loyalty Design

Nov 14

Accelerate your Loyalty Program – Give your Customers a Head Start

One of the best ways to motivate your customers on your loyalty card program and keep them coming back is to provide them with a head start. Numerous academic studies on loyalty programs found that if you provide your customers with a head start with some free stamps or points, they will be more engaged


Jul 12

The Digitally Engaged Customer

Presentation from the Customer Engagement & Loyalty Conference – July 2016. This presentation outlines the major trends supporting the rapid growth of digital loyalty. It also steps through a FMCG Case Study using a Beer scenario. The Digitally Engaged Customer 20160707_final Stamp Media  


Jul 4

Case Study: Medibank Feel Good Program

The City of Brisbane operates the ‘Feel Good’ program over 10 weeks twice a year. The program provides seven different classes ranging from low impact to high energy including Yoga, Pilates and Flow within the South Bank Parklands. The Feel Good program has over 7,000 participants and has a number of aligned sponsors including Medibank Private,


Jun 27

Personalise the Loyalty Experience

The Australian Loyalty Association held its third annual Customer Engagement and Loyalty Conference last week. Keynote speakers included Bernie Brookes, Former CEO of Myer, David Galt, CEO of Webjet, Neil Thompson, CEO of Velocity, Dr Sean Sands from Monash Business School, Sally McNamara from the VRC and Lewis Pullen from the NRL. The overarching theme


Apr 16

4 Key Factors in Making Your Loyalty Program Successful

1. Make it SPECIAL You must promote and believe in your loyalty program. This isn’t just you but your staff too. If you don’t make it special then your customers will treat it like that too. Ensure that you ask everyone that comes in if they have their loyalty card. You must make them know


May 5

Designing Your Offer on Your Loyalty App

Offer Design Tips for Getting Started with Your Loyalty Card App Here are 4 keys attributes to consider when designing your offer for your loyalty app and program. 1. How Close Are You To Instant Gratification The closer the reward and benefit is to the time of purchase the better. It’s a simple premise and


Nov 8

A Simple Loyalty App Dashboard

One of our goals at Stamp Me is to keep things simple, particularly for the busy small business owner. We’ve tried to reflect this in our loyalty application and user interface, resisting the temptation to keep adding features and ‘innovations’. Our view is that a loyalty rewards program should be quick, easy to understand and


Jun 17

Loyalty Program Success – Ask Customers to Join

There are many aspects to a successful loyalty program however the most important is your ability to let your customers know. The more people that join your program the more successful it will be! Putting your reward program on a loyalty card app is just the first stage. There are 3 main ways to engage with


May 22

Loyalty – Simplicity is the key

There are many large and complex loyalty programs out there and for businesses choosing the best solution it can be a minefield. Many of the larger schemes employ aggressive sales strategies and are full of big promises which, according to the sales person, will lead to large lifts in sales. Not only that, some are


Apr 21

Loyalty Rewards Program – creating a win/win

A good loyalty rewards program should serve 2 purposes. 1. It should reward and encourage repeat visits by your customers. This is a simple premise but many systems get this wrong. How many points based cards are in operation that the user simply doesn’t know what their balance is or what they can get. To


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